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Could the Duke of Sussex's bombshell memoir 'Spare' be behind an explosion in beard transplants?
One hair clinic in Turkey certainly thinks so after seeing demand for the procedure double in recent weeks.
Dubbed the 'Prince Harry' effect by EsteNove in Istanbul, it has been inundated with beardless men willing to pay £2,500 to get the royal's iconic 'rugged and masculine' facial fuzz.
And the clinic claimed the cover of 'Spare', which was heavily featured on TV and in book stores across the globe last month, is being brought in by patients wanting the exact look.
EsteNove co-founder Batuhan Kizilcan told MailOnline: 'Interest in beard transplants has been growing steadily over the last few years as more people become aware of the procedure.
This is the look dozens of men are paying £2,500 for according to a hair transplant clinic in Turkey.
The clinics founders said beard transplants are up 100 per cent since Prince Harry launched his bombshell memoir. Prince Harry and Meghan Markle, the Duchess of Sussex, pictured in 2020
'But in recent weeks, this has exploded.'
'The number of transplants we are carrying out has increased by 100 per cent, and we have christened it the "Prince Harry effect".'
He said while there was nothing unusual about a patient wanting to 'emulate' the hair or bread of a celebrity, one name had now risen to prominence.
'At the moment, the name on everyone's lips is Prince Harry,' he said.
'People are specifically citing the picture on the front of his new book.
EsteNove's founder patients are mentioning the cover of Harry's memoir Spareas the result they would like the clinic to give them
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