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These programs are used to steal personal details such as passwords, logins, browsing history data, banking account details, and so on. Misuse of this information leads to financial loss. How to avoid installation of malware? Emails received from unknown or suspicious addresses should not be trusted. Generally, they are presented as 'official' - scammers use well-known company names and claim to be their representatives or people who work there. In fact, these emails are irrelevant (they do not concern their recipients). If an email of this type contains a web link or attachment, it should not be opened. Download software using official websites and direct links. Do not trust third party downloaders, installers, unofficial pages, and Peer-to-Peer networks. Furthermore, downloads and installations should be performed properly. Check all available settings such as "Custom", "Advanced" and other similar parts and decline offers to install any unwanted software. Use MS Office version 2010 or later, since newer versions include "Protected View" mode, which prevents infected documents from downloading and installing malicious programs.
Google Gulp, a fictitious drink, was announced by Google in 2005. According to the company, this beverage would optimize one's use of the Google search engine by increasing the drinker's intelligence. It was claimed this boost was achieved through real-time analysis of the user's DNA and carefully tailored adjustments to neurotransmitters in the brain (a patented technology termed Auto-Drink; as the "Google Gulp FAQ" suggests, partly through MAO inhibition). The drink was said to come in "four great flavors": Glutamate Grape (glutamic acid), Sugar-Free Radical (free radicals), Beta Carotty (Beta-Carotene), and Sero-Tonic Water (serotonin). This hoax was probably intended as a parody of Google's then invite-only email service called Gmail. Although ostensibly free, the company claimed the beverage could only be obtained by returning the cap of a Google Gulp bottle to a local grocery store: a Catch-22. On April Fools' Day 2006, Google Romance was announced on the main Google search page with the introduction, "Dating is a search problem. Solve it with Google Romance." It pretends to offer a "Soulmate Search" to send users on a "Contextual Date".
Sender reputation refers to the reputation of your email-sending IP address that signals to email inbox providers whether or not you’re a spammer. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. There are also email authentication protocols such as DMARC and DKIM explained in the next section. Emails don’t just get sent on their own. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. A Mail Transfer Agent is the software that transfers electronic messages from one user to another by using a SMTP server which enables outbound email. A Mail User Agent is the system that enables emails to be sent and received.
Paid advertising supports the site. Then, they can add products from any shopping Web site to their lists. This is a valuable tool because it eliminates the need to maintain several wish lists on different sites. Users can create any sort of shopping list they'd like -- shoes, gifts, handbags, toys. All the lists have a "share" option so that other users can view them. Users are also encouraged to express themselves by compiling "style boards" displaying their favorite looks and fashions. Dozens of blogs and articles highlight hot trends and the latest deals. Users can even set up polls to ask the rest of the community questions ranging from, "What shoes go with this dress?" to "What do you buy the 7-year-old boy who has everything?" The site also provides a feedback mechanism in the form of hearts, where users can "heart" someone else's blog or style board. One of the more off-the-wall social networking sites is HoffSpace. Yes, it's an entire social network dedicated to the celebrity David Hasselhoff.
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